What are channel sales? A look into telecom channel sales.
Join Director of Channel Development Yvonne Patterson in defining a successful channel sales strategy.
With 25 years on the direct sales side of telecom, Hyperion Director of Channel Development Yvonne Patterson stepped into telecom channel sales with unique experience preparing her to grow Hyperion’s channel sales strategy. By developing Hyperion’s telecom channel sales with a focus on learning the ins and outs of each channel partner’s business and selling methodology, Patterson and her team have equipped the Hyperion Partner Program to provide tailored master agent services to our subagents’ needs.
Channel sales definition
Simply put, channel sales are the end result of a solution-minded, purpose-built relationship between a master agent and a subagent/channel partner.
What is a channel partner?
Channel partners can be called a variety of names, but the most common names are channel partner, partner or subagent. While the term “channel partner” gets thrown around a lot, the easiest way to answer “What is a channel partner?” is by looking at the business relationship between a master agent and its channel partner (or, subagent).
Master agents cannot be successful without subagents, the businesses that sell the master agents’ decided-upon wireless solutions to their respective industries. Often times, subagents have specific core competencies and connections that allow them to be successful in certain industries. To be considered a channel partner, subagents have typically bought into a master agent’s partner program and decided they see a mutually beneficial reason to stick around. Successful master agent/ channel partner relationships use each business’ strengths to fill the others’ weaknesses. The master agent can’t win without their partner, and vice versa.
Whether subagents have been channel partners with one or multiple master agents, just started expanding their business, or have been subagents for 30+ years, each subagent can become a valued channel partner that solves critical business needs.
How Hyperion does it better
Members of the Hyperion Partner Program are known for going above and beyond— searching out business needs and implementing unique solutions utilizing Hyperion’s master agent advantage.
Our channel partners come to us in a variety of ways. Whether their channel journey starts by referral, or reputation, it typically follows these next few steps. After discussing the general benefits of channel partnership as explained throughout this article, we then explain our competitive advantage over other master agents: Our ability to make a complicated industry like telecom seem simple. With all of the rules put in place by carriers and all of the channel sales models that exist, we make mobility easy, preparing channel partners with everything they’re looking for, in one single portal.
If our channel partners would like help past telecom sales training, we will hold their hand through their first or first several opportunities. This consultative approach instills confidence in our subagents and a strong foundation for partnerships that last for years.
Want to learn more about our channel sales strategy?
If you have more questions about telecom channel sales, contact us today. Or, click here if you're interested in becoming a great channel partner with a true mobility master agent.
We’d love to chat.
Send us a note and we’ll get back to you soon.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.